Case study · Certification platform

GoDaddy Academy: from an open question to a working certification programme.

GoDaddy Academy

The brief

Start from an open market question.

Figure out which certifications would genuinely matter to students and early-career professionals in India, shape a credible offer around that, and build what it would take to bring it to market — not a fixed spec for a course website.

What we built

The full path from interest to issued credential.

Market validationInterviews with prospective learners, ideation sessions, and sizing work that shaped which certifications launched first.
Registration and referral systemThe path from first hearing about it to enrolling, plus a referral and affiliate mechanism for reach.
Certification and assessment platformAn online exam experience mixing theory questions with practical, hands-on project work.
Human review workflowA structured process for reviewing practical submissions and recording marks.
Certificate generationIssued automatically once the required marks and reviews were in.

What the engagement delivered

Proposition, journey, platform, workflow.

A full path from an open market question to an issued credential. A few of us also went through the certification as part of an early cohort, which meant we were building the learner experience while actually living through it.

Credits and boundaries

Our scope stops where the learning content starts.

We led the market validation, product, platform, assessment, and launch work above. The course videos and learning materials themselves were made by the client's own content partner, not by us.

If the market question is still genuinely open, that's the stage where we're most useful.

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