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Case study · Marketplace

Made By Bharat: an India-only marketplace, built end to end.

Made By Bharat

The brief

Build an Indian marketplace before the shape was fixed.

Made By Bharat wanted to build a marketplace for goods made entirely in India — going up against international marketplaces with years of ad spend and brand recognition behind them. We were in the room from the discovery and validation phase, before the concept had even fully taken shape.

What we built

Every operational layer, not just the storefront.

  • Buyer-facing marketplaceA full storefront and catalog, built to hold up against the marketplaces this was competing with.
  • Vendor onboarding and seller panelA self-serve path that brought on 100+ vendors, plus the shipping and payments tooling to support them.
  • Admin panelFull operational control for the platform's own team.
  • AR product previewsAugmented-reality product visualization in the shopping experience.
  • InfrastructureHosted and managed on AWS.

What happened, honestly

The technology did what it was supposed to do.

The platform launched, vendors came on board, and the operation actually ran. The business itself didn't scale, and from what we saw, that came down to operational factors on the client's side, not the platform. We'd rather put that plainly on the page than let it go quiet.

Credits and boundaries

Our scope, end to end.

This was our own product and engineering scope end to end — nobody else owned a piece of the build described here.

If you're building a multi-vendor marketplace or niche storefront with real catalog complexity, we've already spent time in that territory.
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